Google is introducing another service, Google Click-to-Call:
We’re testing a new product that gives you a free and fast way to speak directly to the advertiser you found on a Google search results page – over the phone.
Here’s how it works: When you click the phone icon, you can enter your phone number. Once you click ‘Connect For Free,’ Google calls the number you provided. When you pick up, you hear ringing on the other end as Google connects you to the other party.
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Google foots the bill for all calls – local and long-distance. However, if we call a mobile phone number, you may incur airtime fees depending on the mobile phone plan.
This could definitely be interesting, although getting called and then connected to the desired advertiser is bound to be weird initially…