A Proposal To Go Where No NASA Logo Has Gone Before

BaseNow has an interesting, in-depth proposal for a redesign of NASA’s logo.

If you could redesign any brand, which would it be? This was the question asked us recently by Viewpoint magazine, The Future Laboratory’s bi-annual magazine about trends, brands, futures, and market strategies. Hmmm, we thought. What company or organization is doing super-cool, interesting, worthwhile things, and is completely undersold by its logo or brand? Within minutes we were in unanimous agreement on our subject for this project: NASA.