Bluebrain’s ‘The National Mall’: The first location-aware album

Could be pretty cool, but iPhone only at the moment…

On Saturday, the Washington-based band of brothers, Hays and Ryan Holladay, will release what has been dubbed the world’s first location-aware album — an app designed for smartphones that uses Global Positioning System technology to trigger different swaths of electro-pop based on physical location. Titled “The National Mall,” the app-album can be heard only in Washington by iPhone-toting listeners strolling around the monuments and museums.