Yahoo News reports on a new UNICEF campaign that uses a somewhat disturbing video starring The Smurfs:
Smurfette is left for dead. Baby Smurf is left crying and orphaned as the Smurf’s village is carpet bombed by warplanes — a horrific scene and imagery not normally associated with the lovable blue-skinned cartoon characters.
These are the scenes being shown as part of a new
UNICEF ad-campaign on Belgian television.“It’s working. We are getting a lot of reactions and people are logging on to our Web site,” UNICEF Belgium spokesman Philippe Henon said Tuesday.
The Belgian office of the U.N. children’s fund said it has decided to use the creations of late Belgian artist Peyo to shock a complacent public into backing its fund-raising efforts for ex-child soldiers in Africa.
The 20-second video commercial clip now being shown on Belgian TV aims to show that war can happen in the most innocent of places, Henon said.
I get their point, and they certainly attained their goal of using shock value to get their message across, but geez…
