Matt Groening was never above marketing The Simpsons (Butterfinger, Burger King, and an endless list of T-Shirts etc., to name but a few), so I guess I shouldn’t be too surprised at this. However, I have this feeling that if it continues, they’ll just get way overexposed and lose their appeal. Then again, it could be argued that this already happened several seasons ago, so maybe my concerns are unfounded.
I’m still waiting for the triumphant return of Conan O’Brien as a writer for the series; only he can bring the show back to its halcyon days of hilarity.
