On the heels of Ford Motor Company’s 100th birthday, The Sierra Club is running a series of advertisements criticizing the auto manufacturer. One of their ad headlines reads “1903-2003: A Century of Innovation…except at Ford,” noting that the Model T achieved gas mileage of 25 miles to the gallon almost 100 years ago, better than the average Ford vehicle, which only gets 22.6 miles per gallon. Ford counters that some of its models are the most fuel-efficient in their classes, but this doesn’t change the fact that the Ford Explorer SUV only averages 16 miles per gallon. The Sierra Club’s arguments may be slightly spurious, but I commend their message and hope that if nothing else, it gets people to reconsider purchasing a gas guzzling SUV or truck that they don’t even need.
