Proper nouns come into play in Scrabble rule change

This is teh suck:

The rules of word game Scrabble are being changed for the first time in its history to allow the use of proper nouns, games company Mattel has said.

Place names, people’s names and company names or brands will now count.

Mattel, which brings out a new version of the game containing amended rules in July, hopes the change will encourage younger people to play.