As usual, Absolut Vodka's latest marketing campaign is pretty cool. This time, they are presenting a virtual "hotel" along with fashions by Stella McCartney, including "room service" with vodka drink recipes, among other things. There's a lot to explore, and their main site is chock full of even more neat stuff. Of course, I'm a little biased, as I've been collecting their ads for over 10 years now, amassing over 600. Yeah, I get a little obsessive about some things [*cough* '80s music *cough*], but I think it's fun, so that's all that matters. But I'm not rationalizing, really. ;-)