Just when I thought that the promotional tie-ins for the upcoming Star Wars Episode III: Revenge Of The Sith couldn't get any more ridiculous (see my post on Darth Tater), I found out that "M&M's Brand Candies is introducing a dark chocolate version of its famous candy." Although a rampant sell-out, this in itself isn't too bad, but the New York City unveiling ceremony is just too much:

One X-wing Fighter spacecraft, two droids, a host of storm troopers and Darth Vader with his M&M's counterpart "M-Vader," gathered in New York's Times Square Tuesday to unveil the dark chocolate M&M's.

M-Vader?! And you thought Jar-Jar was bad...

Update:: I guess I should link to the horribly cheesy "M&M'S® Chocolate MPire" video (embedded QuickTime video)...